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Patagonia Action Works Launches in Europe

September 2019 by Emma Richards

Outdoor company Patagonia launches Patagonia Action Works in the UK, a digital platform that connects its community with local grassroots organisations working to save the planet.

Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. A Certified B Corporation, the company is recognized internationally for its commitment to product quality and environmental activism—and its contributions of more than $100 million in grants and in-kind donations to date.

The Europe-wide launch follows the huge success of the platform in North America, where it has seen half a million people take action to support environmental issues, and enabled users to volunteer time and skills, join events, sign petitions and donate to conservation causes.

The Carbon Literacy Project is one of a number of organisations on the platform (including Extinction Rebellion, Save Our Rivers, Friends of the Earth, Surfers Against Sewage and Rewilding Britain) that you can find out more about and look to get involved with

It comes at a time of unprecedented environmental threats and an increasing demand from the UK public, politicians and businesses, for urgent action to address the climate crisis. The recent climate movements in Europe and the UK have demonstrated growing urgency to protect the planet, something that Patagonia Action Works facilitates by connecting people with purpose-driven organisations to mobilise collective action.

The online community-based platform is the next chapter in Patagonia’s 45-year history of activism, and giving programme, 1% for the Planet, a global movement created by Patagonia founder, Yvon Chouinard and conservationist Craig Mathews. The Company’s support of grassroots environmental organisations around the world has totalled over $100 million and has reached thousands of groups. Many of the not-for-profits operate with limited resources, and through Patagonia Action Works, the company aims to make these groups more effective and powerful than ever before.

Patagonia Action Works will highlight and support the work of NGOs the most pressing environmental challenges.  Mihela Hladin Wolfe, Patagonia’s Director of Environmental Initiatives, EMEA, says, “We’ve lost faith in world leaders to act on the climate crisis in time. The public want to know what they can do, and this platform allows them to take action, in the communities where they live. Patagonia Action Works enables people to fight for the issues they are passionate about.”

Dan Yates, founding member of Save Our Rivers, a UK NGO on the platform, says “This platform is going to be revolutionary for us. It has built a bridge between us and the community that we have never had before. Patagonia Action Works enables people to have a voice and the power to act. With the backing of more local residents, our organisation is going to achieve so much more”.

Patagonia has a history of supporting environmental activism in Europe including two recent campaigns Save the Blue Heart of Europe and Artifishal to protect wild rivers and wild fish populations. The company gained world headlines in 2017 for filing a lawsuit against the President of the United States of America, Donald Trump, for illegally reducing the size of two National Monuments.

You can learn more about Action Works online, by watching the new campaign film, and by visiting the Patagonia Action Works Café, taking place at 15 Broadway Market from 25 September.

The Carbon Literacy Project’s Managing Director, Dave Coleman, will be at the Action Works Café on the 10th October to speak about Carbon Literacy and the ways individuals can get involved. We look forward to seeing you there!

Four ways a visit to the Patagonia Action Works Café will ignite the activist in you:

  1. Inspiration for how to act
    ‘Action Postcards’ displayed in the café will feature 24 different actions that individuals can take, depending on how much time they have to spare, from five minutes: Signing a petition to save the Right Whale from extinction, to seven days: Filing a Climate Litigation case against the government.
    There will also be eight skill cards, offering opportunities to provide skilled volunteering to a range of NGOs, in areas such as photography, business development and accountancy.
  2. Get into the mind of an activist
    Practical and inspiring books written by thought leaders and activists are available to leaf through and borrow.
  3. Start a conversation with someone making a difference
    Outside of the café, on Broadway Market itself, UK environmental groups will be running stalls each market day, and fielding questions on what they do and how you can help.
  4. Learn how to be effective
    From a workshop on NVDA (Non-Violent Direct Action) to a discussion on Carbon Literacy or a walking exploration of the rivers of London, there is a range of free activities to sign up for, that aim to inspire, educate and galvanise support for tackling the climate crisis.

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